Hike Messenger was an Indian instant messaging service that was launched in December 2012. In August 2016, Hike announced that it had raised $175 million in a funding round led by Tencent and Foxconn, valuing the company at $1.4 billion. In January 2018, Hike announced that it was shutting down its messaging service, citing increased competition from other messaging apps such as WhatsApp and declining user engagement. The company said that it would focus on building a new product in the future.

Hike Messenger was a popular instant messaging app in India, but despite its early success, the company struggled to compete with other messaging apps like WhatsApp, which had a larger user base and more advanced features. Additionally, Hike faced challenges in monetizing its service and generating revenue. As a result, the company decided to shut down its messaging service in January 2018 and focus on developing new products.

After shutting down its messaging service, Hike shifted its focus to building a new product called “Total”, a social-media platform that would offer users a range of services such as news, games, and payments. However, it’s not clear if the product was launched or not, as there is no official update from the company. It seems that the project was not successful and Hike did not able to launch the product.

In addition, it’s worth noting that Hike’s decision to shut down its messaging service was a significant blow to the company, as it had amassed over 100 million registered users and was valued at over $1 billion at the time. The company also laid off a significant portion of its staff as part of the decision to shut down the messaging service.

Hike Messenger was a popular instant messaging app in India, but due to increased competition from other messaging apps like WhatsApp and difficulty in monetizing the service, the company decided to shut down its messaging service in January 2018 and focus on developing new products, which seems that it did not work out for the company.